Claim OwnershipDeath To Vanilla Podcast | Content Marketing & Innovation
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In a world where 702k hours of video gets uploaded every day to Youtube you can't afford to make content that doesn't stand out. Courageously create, boldy innovate, experiment.
Death To Vanilla
Death To Vanilla
102 Episodes
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In this episode of "The Death of Vanilla Podcast," host Stephen Burkhart sits down with Katarina, a revenue operations expert who recently launched her own consulting firm after years in Silicon Valley startups. Discover how she's helping SaaS startups implement enterprise-level revenue strategies without the enterprise-level costs.Katarina shares her journey from immigrant to tech startup veteran to founder, and explains her unique approach to RevOps that includes bringing product teams into the revenue conversation—a game-changing perspective most early-stage companies miss. Learn why your accounting and CRM should tell the same story, how to identify which 20% of efforts will give you 80% of results, and why she focuses on delivering "painkillers" that solve immediate problems before introducing "vitamins" for long-term growth.The conversation explores surprising insights about LinkedIn's effectiveness for B2B lead generation (it's where 100% of her clients come from!), why authentic networking still matters, and her biggest revelation since launching: RevOps systems are completely useless without a culture of accountability. If you're a founder looking to accelerate revenue growth, avoid costly mistakes, and make data-driven decisions about your product roadmap, this episode offers practical strategies you can implement immediately.Connect with Katarina on Linkedin: https://www.linkedin.com/in/katarina-lujic-advisor/Reach out to him on Linkedin https://www.linkedin.com/in/stevenburkhart/or by email Steven@stevenburkhart.comBurkhart Creative AgencyHttp://www.burkhartcreativeagency.comSpotlight Socialhttp://www.thespotlightsocial.com
In this episode of "The Death To Vanilla Podcast," host Steven Burkhart sits down with Kendi Brown, a business operations expert who helps overwhelmed entrepreneurs break free from chaos and inefficiency. Kendi shares her journey to founding her own consulting company that serves as an "ops excellence team for hire."Discover why business owners often tolerate unnecessary operational pain, how entrepreneurs unknowingly create their own overwhelming systems, and practical frameworks for identifying your business's limiting factors. Kendi reveals surprising insights about entrepreneurs' relationship with technology and process documentation, plus shares incredible success stories—including how she helped reduce one solopreneur's workload from 70% to just 15% of core processes.Learn about the "big bets vs. quick wins" framework, why employees crave structure while entrepreneurs thrive in chaos, and how proper operations can help you reclaim your time, grow your business sustainably, and avoid burnout. If you're tired of wearing too many hats in your business and ready to build systems that actually work, this episode is your blueprint for operational success.Connect with Kendi here: https://www.linkedin.com/in/kendibrown/Check out her website: https://www.coaticonsultingco.com/Reach out to him on Linkedin https://www.linkedin.com/in/stevenburkhart/or by email Steven@stevenburkhart.comBurkhart Creative AgencyHttp://www.burkhartcreativeagency.comSpotlight Socialhttp://www.thespotlightsocial.com
John Cantu is the head of marketing for an incredible local coffee chain, Press Coffee.During his time there he has leveraged the incredible awareness Press Coffee has gained through their physical locations across Arizona to expand their subscription services and eCommerce store purchases. How? Well I'm glad you asked. Check out the episode! Connect with John Cantu - https://www.linkedin.com/in/cjohncantu/--Steven Burkhart is the host and creator of the Death To Vanilla Podcast. In addition to the podcast he has a video production company for SMB's to attract and convert an audience into customers called @burkhartcreativeagency He also recent started a social media marketing company called Spotlight Social which leverages his experience in video production and marketing strategy. He understands that social media marketing is more than graphic designers making cute posts, it's about making data-driven decisions that move the revenue needles through sophisticated and engaging content + strategies. Reach out to him on Linkedin https://www.linkedin.com/in/stevenburkhart/or by email Steven@stevenburkhart.comBurkhart Creative AgencyHttp://www.burkhartcreativeagency.comSpotlight Socialhttp://www.thespotlightsocial.com#presscoffee #johncantu #coffeemarketing #ecommmarketing #ecommercesuccess
Do you love the outdoors? Do you love to work remote outdoors? Well Ryan Shindler has created something one-of-a-kind, just for someone like you. In this episode Ryan unpacks the inspiration and need he was in the marketing to come up with something totally fresh and new for those who wanted to excel in their work while simultaneously enjoying the advantages of the great outdoors. Want to know what it is? You'll have to watch the episode ;)Check him out on Linkedin - https://www.linkedin.com/in/ryan-shindler-48b06663/And check out his company Bluecraft https://bluecraft.space/Thanks for being on the show Ryan!--Steven Burkhart is the host and creator of the Death To Vanilla Podcast. In addition to the podcast he has a video production company for SMB's to attract and convert an audience into customers called @burkhartcreativeagency He also recent started a social media marketing company called Spotlight Social which leverages his experience in video production and marketing strategy. He understands that social media marketing is more than graphic designers making cute posts, it's about making data-driven decisions that move the revenue needles through sophisticated and engaging content + strategies. Reach out to him on Linkedin https://www.linkedin.com/in/stevenburkhart/or by email Steven@stevenburkhart.comBurkhart Creative AgencyHttp://www.burkhartcreativeagency.comSpotlight Socialhttp://www.thespotlightsocial.com
Do you ever watch a video where a brand only talks about itself? Not
very interesting is it?
Surprisingly, this is very common especially among small businesses.
Believe it or not you CAN talk about your brand and share your passion
in a way that is interesting for your CUSTOMER rather than just
yourself.
Listen/watch to learn how!
Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit this link 👉 https://formstax.co/0100ff8d
To stand out you must create content that catches the attention of those
watching and brings VALUE.
In this episode we talk about resources, websites, and processes that we
use to generate INCREDIBLE ideas for content both for ourselves and for
our clients.
Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit this link 👉 https://formstax.co/0100ff8d
Thanks for listening! If you want to hear more there is a link below to
be added to our text community.
In this episode we'll be discussing how to tell stories on social media
in a way that is customer-focused so that your content connects more
impactfully.
Courageously Create - Boldly Innovate - ExperimentWould you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit this link 👉 https://formstax.co/0100ff8d
Social media has become so overloaded with creators the algorithms that
govern who sees what content and when is always evolving.
What worked last year will likely change once, twice, or more the
following year.
In this episode we walk through how to navigate the algorithms so you
GET NOTICED!
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit
this link 👉 https://formstax.co/0100ff8d
In order to build an audience you need to build trust and be bold enough
to do something interesting enough to get people to notice your brand.
In this episode we share how we build transparency and how to be bolder!
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit
this link 👉 https://formstax.co/0100ff8d
While vanilla might be a delicious ice cream flavor, it is NOT a great way to have your brand described. Vanilla = BORING
We share two different brands, Pit Vibe & Oakley and where they line up in the Vanilla/Interesting scale.
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box? Would you want to know more about video marketing and social media marketing?
You can either text "NOVANILLA" to (866) 311-5226
OR visit this link 👉https://formstax.co/0100ff8d
Have you ever gone to the movies and hoped to never experience emotions?
No laughter? No crying?
Your audience isn't looking for dry informative content
either...interject some emotion!
Learn more about how to create killer content that has emotional impact
with your ideal audience! Why? So you can sell!
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing?
You can either text "NOVANILLA" to (866) 311-5226
OR visit this link 👉https://formstax.co/0100ff8d
In this week episode of the DTV Podcast we talk about controversy and
how to leverage that the create authentic brand awareness.
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing?
You can either text "NOVANILLA" to (866) 311-5226
OR visit this link 👉https://formstax.co/0100ff8d
In this episode we talk a lot about BRAND AUTHENTICITY.
-How can your brand social media content be authentic without oversharing?
-How can you be authentic and still professional on social media?
-How can a brand be fun AND authentic?
Courageously Create - Boldly Innovate - ExperimentWould you like
to be a part of a community that thinks outside-the-box? Would you
want to know more about video marketing and social media marketing? You can either text "NOVANILLA" to (866) 311-5226OR visit this link 👉https://formstax.co/0100ff8d
From frameworks to story-tell on social media to optimizing video
content to fit natively on a social platform, we have you covered!
In this conversation, we discuss vital aspects of content creation and engagement on social media: -We stress the importance of grabbing the audience's attention quickly. -We emphasize the value of short and concise videos, aiming for 15-30 seconds. - We highlight engagement strategies like polls, quizzes, and questions for audience interaction. - We mention using different approaches for different platforms (e.g., LinkedIn polls or Instagram stories). - We stress the significance of understanding our target audience's needs and preferences. - We discuss the joy of engaging with our audience and building brand loyalty through consistent interaction.
Courageously Create - Boldly Innovate - Experiment
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing?
You can either text "NOVANILLA" to (866) 311-5226
OR visit this link 👉https://formstax.co/0100ff8d
In this episode we...well if I told you you wouldn't watch it would you?
But as a sneak peak...
We talk about going "viral" and how we have leveraged trending content
to get higher the average views.
Would you like to be a part of a community that thinks outside-the-box?
Would you want to know more about video marketing and social media
marketing?
You can either text "NOVANILLA" to (866) 311-5226
OR visit this link 👉https://formstax.co/0100ff8d
Hello Death To Vanilla fans!
I'm excited to share with you a fellow storyteller, Mark Carpenter who
has a lot to share on how you can make a bigger business and leadership
impact with storytelling.
Some of the things we discuss:
-How managers and leaders are not prepared to run companies, just run
spreadsheets and what to do about that
-Teaching people through storytelling
-Using what your brain craves to move people from lead to customer
To connect with Mark swing by his Linkedin! https://www.linkedin.com/in/mark-carpenter-0b55221/
To learn more about Steven Burkhart and @Burkhart Creative Agency
Instagram: https://www.instagram.com/burkhartcreativeagency/
Twitter: https://twitter.com/_stevenburkhart
LinkedIn: https://www.linkedin.com/in/stevenburkhart/
Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/
For those of you who say Instagram doesn't "work" to get leads, build a business, or absolutely kill it at your first year of having a real estate business...open your folders and take some notes from Sarah!
She killed her first year of being a real estate agent by having strong branding and a consistent presence online. Even better Sarah teaches people how to create on-brand content and story-tell on Instagram so you can build a follow and, even better, LEADS!
-- To connect with Sarah check her out here:
https://www.instagram.com/sarahjunediazrealtor/
https://www.instagram.com/standingoutonsocial/
--- Find out more about Burkhart Creative Agency:
Instagram: https://www.instagram.com/burkhartcreativeagency/
Twitter: https://twitter.com/_stevenburkhart
LinkedIn: https://www.linkedin.com/in/stevenburkhart/
Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/
More than a videographer, Quentin Michael's has created social experiments and other creative endeavors along with having a creative agency. He is a full-time creative with hands in multiple projects.
He is still in the process of coaching entrepreneurs, speaking at marketing events, does sponsorships, and more!
We talk about how creators are killing their opportunity to succeed by blindly copying others rather than forging their own path as well as more in depth as to how his journey through grief has made him a deeper person, a better creative, and someone who pours into others.
Enjoy!
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Find out more about Quentin Here: https://www.linkedin.com/in/tagjustq/
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Find out more about Burkhart Creative Agency: Instagram: https://www.instagram.com/burkhartcreativeagency/ Twitter: https://twitter.com/_stevenburkhart LinkedIn: https://www.linkedin.com/in/stevenburkhart/ Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/ ***Keeping up to date with all the changes in social media algorithms, Google SEO, and content strategycan be challenging. We produced a resource to keep your marketing relevant and strategies effective! Join the newsletter here --- https://bit.ly/relevantmarketing***
It can be challenging to make enough content to get noticed... Lucas James talks about how leveraging the people sold out for your company into content producers can massively affect your distribution and reach out into the word.
To learn more about Agency Go: https://agencygo.io
Find out more about Burkhart Creative Agency: Instagram: https://www.instagram.com/burkhartcreativeagency/ Twitter: https://twitter.com/_stevenburkhart LinkedIn: https://www.linkedin.com/in/stevenburkhart/ Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/
***Keeping up to date with all the changes in social media algorithms, Google SEO, and content strategycan be challenging. We produced a resource to keep your marketing relevant and strategies effective! Join the newsletter here --- https://bit.ly/relevantmarketing***
In this episode of the Death To Vanilla Podcast Steven Burkhart sits down with JJ Reynolds to discuss how businesses are missing the mark in creating understanding around their marketing metrics. Without and understanding of what those metrics means they have no way of making educated changes to the marketing funnel!
To learn more about how to measure your marketing and JJ Reynolds visit him at: Visualization Dashboards - datastudio.vip/vanilla Agency - Mediauthentic.com/vanilla
Find out more about Burkhart Creative Agency: Instagram: https://www.instagram.com/burkhartcreativeagency/ Twitter: https://twitter.com/_stevenburkhart LinkedIn: https://www.linkedin.com/in/stevenburkhart/ Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/ ***Keeping up to date with all the changes in social media algorithms, Google SEO, and content strategycan be challenging. We produced a resource to keep your marketing relevant and strategies effective! Join the newsletter here --- https://bit.ly/relevantmarketing***
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